PUREOLOGY PURE VOLUME Shampoo
Reveal hair’s natural fullness while infusing it with moisture and protecting colour. PUREOLOGY Pure Volume Shampoo gently cleanses without stripping colour, and delivers exclusive volumising technology, leaving hair bouncy, lustrous, and radiant.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. PUREOLOGY Volume Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from lavender, ylang ylang, and sandalwood it delivers a rich lather and helps optimise colour retention.
Directions of use:
- Apply to wet hair and lather.